Macintosh Plus: Floral Shoppe (White Colored Vinyl) Vinyl LP Macintosh Plus

Picking this record up and holding it in my hands was a truly surreal experience… a digital artifact that’s spent its entire life on the internet, crossing over into the physical realm right before my eyes. One could argue that all the drama swirling around this release could be attributed to its inability to adapt to the world we live in, the world where physical objects (i.e. vinyl records) require a decent amount of time and planning and money, where concepts don’t simply manifest and respawn at the speed of an Ableton / Photoshop export. The neckbeards will pull up and puke out some critique about the simplicity or the unoriginality of the production… but if you know, you know. All the way back in 2011 (holy shit, 2011! To put it into perspective, just stop and think about what you were doing in 2011), Ramona Vektroid took a weird little niche corner of the internet that was inspired by a cassette Daniel Lopatin aka Oneohtrix Point Never had released as a joke, and distilled it to its essence… Sure, it’s not the most life-affirming record to come from the scene (try Birth Of A New Day); not even Vektroid’s most alluring project (Sacred Tapestry, Laserdisc Visions to name just a few from around the same time period). But it remains the most immaculate manifestation of #vaporwave as both an aesthetic and a musical style. White colored vinyl, comes with giant foldout poster. Recommended.

• limited edition white colored vinyl pressing
• includes foldout poster
• music label: Olde English Spelling Bee 2018

reviewed by ECCO & The Bunnymen 06/2018